After presenting me with the merits of Kid Cudi for a little bit tonight, my friend Maegan finally got me to watch the video for one of his singles, “Day ‘n’ Nite.” This, alongside his song where he samples Lady Gaga’s acoustic version of “Poker Face,” played a major role in converting me to team Cudi.

If for nothing other than the amazing animation, watch this video. It was directed by Jonas Francois with collaboration from graphic artist So-Me, who were apparently also the main forces behind Justice’s incredible “D.A.N.C.E.” music video.